For months now, I have received email after email from Pinterest telling me about how amazing promoted pins are and how they can help my business. After doing some research, I decided that promoted pins was worth a try.
Pinterest has two types of Campaigns: Traffic Campaign and Engagement Campaign. Traffic campaigns are aimed at bringing traffic back to your site and engagement campaigns are made to engage potential followers. For traffic campaigns, you pay for every click to your site. For engagement campaigns, you pay for every closeup, repin, or click.
**If you ask me traffic campaigns are always the way to go. Because paying for every closeup, repin, and click can get expensive FAST!**
Recently, I started a Traffic Campaign on Pinterest. Within an hour, I had 21 saved pins and 8 likes without spending a penny. My mind is blown. Why didn’t I start this sooner?
For my Traffic Campaign, I named it “Trial Promotion.” My campaign is going to last 7 days from September 16 to September 24. My maximum budget is $1 and my bid is $0.60 per click.
- You only pay per click to your website
- You control the budget and the bid
- Impressions are free
- 52,719 impressions
- 41 repins
- 29 clicks
- 19 likes
- 10,000 impressions
- 21 repins
- 2 likes
- The number of repins and likes significantly decreased after two days.
- It only brought 29 more visitors to my site.
- I did not gain any followers on Pinterest or my blog.
Yes and No. Promoted Pins definitely have their benefits (increased impressions and more repins) but they don’t always product the effect we are looking for like more traffic to our blog or engagement with our pins. If you’re looking in to creating a campaign with Pinterest, I definitely think $8 is a good way to test the waters.